Vehicle wraps have long been a popular form of advertising for local businesses. Vehicle graphics can take the form of spot decals up to full wraps. Whichever you choose; here are some reasons why they are a great marketing tool.
1. High Visibility and Reach
Vehicle wraps provide unparalleled visibility. Unlike stationary billboards, wrapped vehicles can reach a diverse audience as they move through different areas, including high-traffic zones, residential neighborhoods, and business districts. This mobility allows businesses to reach potential customers who might not encounter traditional forms of advertising.
2. Cost-Effective Advertising
Compared to other advertising methods, vehicle wraps offer a high return on investment. There is an initial cost of designing and installing the wrap, but no recurring expenses. Vehicle wraps done by the professionals at Big Star Branding can last for several years, providing continuous exposure at a fraction of the cost of recurring ad placements in media or on billboards.
- Cost Per Thousand Impressions (CPM): Vehicle wraps have a lower CPM than traditional advertising methods. While TV and radio ads can cost between $10 to $20 per thousand impressions, vehicle wraps typically cost around $0.35 per thousand impressions.
- Return on Investment (ROI): Businesses can expect a high ROI from vehicle wraps. The initial investment in a wrap can be recouped quickly due to the extensive reach and low ongoing costs.
3. Local Targeting
Wrapped vehicles naturally target local audiences. As the vehicle travels through local streets and neighborhoods, it reinforces brand presence within the community. This especially benefits small businesses looking to build a local customer base.
4. Non-Intrusive Advertising
Vehicle wraps are a form of passive advertising. They catch the eye of potential customers without being disruptive or intrusive. Unlike radio or TV ads, which can interrupt a person's activity, vehicle wraps blend seamlessly into the environment while still delivering the advertising message effectively.
5. Customizability
Vehicle wraps offer a high degree of customization. Businesses can choose from a wide range of colors, designs, and finishes, including matte, gloss, or textured effects. This flexibility allows for unique, eye-catching designs that can align perfectly with a company's branding and marketing goals.
6. Protection for the Vehicle
In addition to their advertising benefits, vehicle wraps also protect the vehicle's original paint. The vinyl wrap acts as a shield against minor abrasions, UV rays, and weather damage. This can help maintain the vehicle's resale value by preventing scratches and sun damage.
7. Easily Removable and Replaceable
Vehicle wraps are not permanent and can be removed without damaging the underlying paint. This makes it easy for businesses to update their advertising as needed, whether they're rebranding, promoting a new product, or changing marketing messages. The removal process is straightforward, and the vehicle can be rewrapped with a new design in a relatively short amount of time.
8. Professional Appearance
A well-designed vehicle wrap can enhance the professional image of a business. Whether it's a single company car or an entire fleet, wrapped vehicles give the impression of a well-established, professional organization. This can instill confidence and trust in potential customers who see the branded vehicles.
9. Versatile Advertising Medium
Vehicle wraps can be used on a variety of vehicles, including cars, trucks, vans, buses, and even boats. This versatility allows businesses to choose the best type of vehicle for their advertising needs and reach different market segments effectively.
Vehicle wraps are an excellent investment for businesses looking to maximize their marketing efforts. Call Big Star Branding today at 210-590-2662 to get a quote on wrapping your fleet car, truck, van or bus.
